WordPress Product Marketing Specialist

WP Zinc Published: January 4, 2018
Job Type
Direct Apply


We’re looking for a marketing specialist to provide general assistance for all marketing-related activities across our range of existing and upcoming WordPress Plugins.

As our first marketing hire, you’ll have a proven track record in returning a positive ROI, as well as measuring performance and results. You’ll be taking ownership of a wide range of responsibilities, growing a business that you’re an integral part of and genuinely passionate about.

Personal Experience:
– Professional, polite attitude
– Strong communication skills
– Experience of working as part of a remote team
– Self-motivated
– Detail focused
– Strong organization skills
– Fluent English speaker

Role Experience:
– 2+ years content marketing
– Proven experience growing blogs with your content
– Deep understanding of digital content best practices
– Creating engaging marketing content for both existing and new digital products with measurable results (WordPress products a bonus), across the web, email and social media
– Driving new funnel leads
– Outreach marketing
– Increasing sales conversions
– Building customer loyalty
– Updating existing product sales pages copy
– Creating and updating product documentation and roadmaps
– Proficient in using WordPress
– Implements on-page best practices for SEO

Bonus Experience:
– Google Analytics
– Facebook Ads
– Setting up and running CPC/CPM campaigns across Facebook and AdWords
– Knowledge of the WordPress freemium model of customer acquisition
– Knowledge of the WordPress community and plugin ecosystem

This is a remote position – live and work from wherever you feel happiest. Some overlap with the GMT timezone is preferred, but not essential.

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